Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.
Apostrophe is a company within the Health & Wellness category. Apostrophe is a teledermatology platform that connects patients with board-certified dermatologists to provide customized, prescription-grade skincare treatments. The company focuses on clinical-strength solutions for acne, anti-aging, and rosacea, delivered directly to consumers via a digital-first medical model.
Apostrophe was founded in 2014 and is headquartered in Oakland, CA.
Buyers turn to Apostrophe for Over-the-Counter (OTC) Products: Using generic over-the-counter acne washes, benzoyl peroxide, or salicylic acid treatments from drugstores., Traditional Dermatology Clinics: Physically visiting a local dermatologist for an in-person consultation and picking up prescriptions at a local pharmacy., among 2 documented problem areas.
Buyers evaluating Apostrophe typically ask AI models about "online dermatologist for acne prescription", "custom prescription tretinoin cream", "telehealth rosacea treatment", and 2 similar queries.
Apostrophe's core products are Customized prescription topicals (Tretinoin, Azelaic Acid), oral medications (Spironolactone, Doxycycline), and professional-grade sunscreens..
Apostrophe uses Subscription (Consultation fee + medication costs).
Apostrophe serves Adults with chronic acne, rosacea, or specialized anti-aging concerns seeking medical-grade intervention..
Apostrophe Unlike cosmetic-first competitors, Apostrophe focuses on a clinical-led model that includes oral prescriptions and high-potency medical formulations managed by board-certified dermatologists.
Official website: https://apostrophe.com/
Last analyzed: August 23, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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