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Overview

Tagline Brand's website · 2026-10-04

The brand's direct lineage to golf's greatest amateur and its focus on 'on-and-off course' luxury rather than pure athletic performance.

Description Brand's website · 2026-10-04

Bobby Jones is a luxury lifestyle brand that produces high-end golf apparel and accessories. Inspired by the legacy of the legendary golfer Robert Tyre Jones Jr., the brand emphasizes "Rule 19"—the notion that one should look as good off the course as on it. It is known for using premium materials, particularly Peruvian Pima cotton, to create classic, sophisticated golf wear.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Luxury Polos
  • Quarter-zips
  • Trousers
  • Sweaters
  • Golf Accessories.

Pricing Brand's website · 2026-10-04

Premium (e.g., $95-$150 for polos)

Audience

Target industry Brand's website · 2026-10-04

Affluent golfers, country club members, heritage fashion enthusiasts.

Landscape

Competitors Brand's website · 2026-10-04

  • Peter Millar
  • FootJoy (1857 Collection)
  • RLX Ralph Lauren
  • G/FORE

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Page last updated 2026-10-17.