Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.
Campbell's Snacks (formerly Snyder's-Lance) is a company within the Packaged Snacks category. Campbell Snacks is a U.S. snacking unit formed by Campbell Soup Company after acquiring Snyder's-Lance and integrating it with its Pepperidge Farm portfolio. It offers a diversified portfolio of baked snacks, crackers, chips, and other snack products.
Campbell's Snacks (formerly Snyder's-Lance) was founded in 2018 and is headquartered in Camden, N.J..
Campbell's Snacks (formerly Snyder's-Lance)'s core products are Baked snacks, crackers, chips, pretzels, popcorn, nuts, cookies, and other snack items including brands like Goldfish, Milano, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps, Emerald, and Late July..
Campbell's Snacks (formerly Snyder's-Lance) uses Retail pricing to consumers, wholesale to retailers..
Campbell's Snacks (formerly Snyder's-Lance) serves Consumers seeking convenient and diversified snack options; retail and grocery channels..
Campbell's Snacks (formerly Snyder's-Lance) A unique, diversified snacking portfolio of differentiated brands, leveraging the combined strength of Pepperidge Farm and Snyder's-Lance to offer a wide variety of better-for-you snacks and establish market leadership.
Official website: https://thecampbellscompany.com/
Last analyzed: August 23, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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