Pepperidge Farm is a commercial bakery subsidiary of the Campbell Soup Company, specializing in premium cookies, crackers, breads, and frozen desserts. Established as a home-based business during the Great Depression, it has grown into a major American household name known for its high-quality ingredients and iconic product shapes.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Food & Beverage
https://optimly.ai/brand/campbell-soup-company-pepperidge-farm
Last analyzed: April 10, 2026
Founded: 1937
Headquarters: Norwalk, Connecticut, USA