Campbell Soup Company Snyders Lance
Is this your brand? Claim it — free, and takes a minute with your work email.
Overview
Tagline Brand's website · 2026-10-04
Combines the distribution power of a legacy soup giant with the category-leading niche authority of Snyder's (pretzels) and Lance (sandwich crackers).
Description Brand's website · 2026-10-04
Snyder's-Lance is a major American snack food subsidiary of the Campbell Soup Company. Formed by a 2010 merger and later acquired in 2018, it manages a portfolio of iconic salty snack brands including Snyder's of Hanover, Lance, Cape Cod, and Kettle Brand. It represents the bulk of Campbell's snacks division, focusing on the production and distribution of pretzels, sandwich crackers, and potato chips.
Offerings
Core capabilities Brand's website · 2026-10-04
- Pretzels
- Sandwich Crackers
- Potato Chips
- Popcorn
- Tortilla Chips
Pricing Brand's website · 2026-10-04
One-time purchase (Retail/CPG)
Audience
Target industry Brand's website · 2026-10-04
General consumer household, retail grocery, convenience store shoppers
Landscape
Competitors Brand's website · 2026-10-04
- PepsiCo (Frito-Lay)
- Mondelez International
- Kellanova (formerly Kellogg's)
- Utz Brands
Is this your business?
The information above is publicly sourced — assembled by Optimly from Campbell Soup Company Snyders Lance's website and public pages.
Claim this profile to publish your own verified Business Profile and speak for Campbell Soup Company Snyders Lance across the index.
Claim Campbell Soup Company Snyders Lance — free →Page last updated 2026-10-17.