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Overview

Tagline Brand's website · 2026-10-04

Uses a 'smart-fashion' model that produces clothing in small batches based on real-time demand to minimize inventory waste.

Description Brand's website · 2026-10-04

Cider is a globally-minded social-first fashion brand that uses a smart-batch manufacturing model to produce trendy apparel. Founded in 2020 and headquartered in Hong Kong, it leverages real-time data to adjust production in small quantities, aiming to reduce environmental waste compared to traditional fast fashion.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Fashion apparel
  • accessories
  • and 'aesthetic-based' clothing collections.

Pricing Brand's website · 2026-10-04

One-time purchase / Budget-friendly retail pricing

Audience

Target industry Brand's website · 2026-10-04

Gen Z and Millennial women globally who are active on social media platforms like TikTok and Instagram.

Landscape

Competitors Brand's website · 2026-10-04

  • SHEIN
  • Princess Polly
  • Fashion Nova
  • ASOS

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Page last updated 2026-10-17.