Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
Data#3 is a company within the Information Technology Services category. Data#3 Limited is an Australian business technology solutions provider that specializes in cloud, security, and digital workspace transformations. As an ASX-listed company, it serves as a bridge between major global technology vendors and enterprise clients, providing both software licensing and complex managed services.
Data#3 was founded in 1977 and is headquartered in Brisbane, Australia.
Data#3 is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Data#3 is Strong. Significant factual deltas detected.
AI models classify Data#3 as a Challenger. AI names competitors first.
Data#3 appeared in 4 of 6 sampled buyer-intent queries (67%). Data#3 is highly visible for Australia-specific enterprise IT queries but faces steep competition from global players on generic unbranded cloud or security queries.
AI accurately identifies Data#3 as a major Australian IT player and ASX-listed entity. However, it often defaults to generic 'IT consulting' descriptions, missing the nuance of their specific software-as-a-service offerings and specialized maintenance contracts. Key gap: AI often fails to distinguish between Data#3's specific managed services intellectual property and its role as a pure-play value-added reseller (VAR).
Of 5 key facts verified about Data#3, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The company's specific proprietary software tools (like those for license optimization) are often overlooked in favor of its broader service categories.
Buyers turn to Data#3 for In-house IT Management: Internal IT teams attempting to manage multi-vendor licensing and hardware procurement manually., Tier 1 Global Consultancies: Global consulting firms like Accenture or Deloitte for high-level digital transformation strategy., Direct Vendor Procurement: Purchasing software licenses directly from vendors like Microsoft or Adobe without a management layer., among 3 documented problem areas.
Buyers evaluating Data#3 typically ask AI models about "managed IT services Australia", "Microsoft licensing partner Brisbane", "enterprise cybersecurity solutions Australia", and 2 similar queries.
Data#3's core products are Cloud Services, Security Solutions, Digital Workspace, Data & Analytics, IT Infrastructure, Connectivity..
Data#3 uses Enterprise/Custom.
Data#3 serves Enterprise, Government, Education, Healthcare..
Data#3 Deepest local expertise in Australia combined with the highest level of Microsoft partnership certifications and a services-led approach.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://data3.com.au/
Last analyzed: August 9, 2026
Founded: 1977 (source: official website)
Headquarters: Brisbane, QLD, Australia (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
If this is your brand, you can claim this profile to verify its contents and correct what AI models say about you: Claim this profile