Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 10, 2026.
dept is a company within the Digital Agency category. Dept is a global digital agency that specializes in inventing growth at the intersection of marketing and technology. They help ambitious brands stay ahead by offering comprehensive services in AI transformation, brand & media, commerce, customer experience, and tech & data.
dept was founded in 2015 and is headquartered in Rotterdam, Netherlands (with global offices across 5 continents)..
dept is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for dept is Strong.
AI models classify dept as a Incumbent. AI names brand first.
dept appeared in 5 of 5 sampled buyer-intent queries (100%). Dept's website structure and content clearly articulate its services and value proposition, ensuring high discoverability for relevant queries related to digital transformation, AI, and specific service lines like brand, commerce, and CX. There are no significant gaps in how the brand presents itself for common search queries.
Dept positions itself as 'The Growth Invention Company,' leveraging AI, marketing, and technology to drive client growth. They highlight their 'AI Native' status, extensive experience (15+ years in AI), and 50% AI-enabled revenue. They are also certified as a B Corp and have received multiple industry awards, including Webby Agency of the Year. Key gap: No key discrepancies found; the brand consistently presents itself as a leader in digital and AI transformation.
Of 5 key facts verified about dept, 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The provided data does not delve into specific client success metrics or detailed case study outcomes, which might be a perceived vulnerability for potential clients seeking quantifiable proof of impact beyond general claims and awards.
Buyers turn to dept for How to stay ahead of customers?, How to navigate complex, fragmented customer journeys?, How to scale tech and data for future growth?, among 5 documented problem areas.
Buyers evaluating dept typically ask AI models about "Seeking AI Transformation services", "Looking for brand strategy and full-funnel media solutions", "Interested in enhancing customer experience", and 4 similar queries.
Buyers commonly compare dept with Evaluating digital transformation partners, Assessing agencies with AI-native capabilities, Considering B Corp certified digital agencies, among 5 documented comparison brands.
dept's core products are AI Transformation (consultancy and delivery including DEPTIFY for AI orchestration, Growth Invention Flywheel, Future of Customer Journey, Future of Work, Agentic Engineering), Brand & Media, Commerce, Customer Experience, and Tech & Data services..
dept uses Project-based, retainer, or value-based consulting fees (typical for agency services, not explicitly stated in context)..
dept serves Ambitious brands across various industries, including Banking, Financial Services & Insurance, Consumer Packaged Goods, Health, Retail & Commerce, and Tech, Media & Telecom..
dept Their unique positioning as 'The Growth Invention Company,' deep 'AI-Native' expertise with proven experience and revenue contribution, B Corp certification, 100% climate neutrality, and recognition as a globally award-winning agency.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Incumbent
Official website: https://deptagency.com/
Last analyzed: August 10, 2026
Founded: 2015 (source: official website)
Headquarters: Rotterdam, Netherlands (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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