Digit (now part of Oportun) is a financial technology service that uses machine learning to analyze user spending patterns and automatically move small amounts of money from a checking account into savings. Originally a standalone app, it was acquired by the credit-focused financial platform Oportun to bolster its holistic financial health offerings.
Brand Authority Index (BAI): 62/100
Archetype: Challenger
Category: Fintech
https://optimly.ai/brand/digit-oportun
Last analyzed: April 11, 2026
Founded: 2013
Headquarters: San Francisco, CA