Dun & Bradstreet is a long-standing American corporation that provides commercial data, analytics, and insights for businesses. It is best known for its proprietary D-U-N-S Number system and its comprehensive database used in credit decisions, risk management, and lead generation.
Brand Authority Index (BAI): 94/100
Archetype: Challenger
Category: Business Services
https://optimly.ai/brand/dun-and-bradstreet
Last analyzed: April 11, 2026
Founded: 1841
Headquarters: Jacksonville, Florida, USA