Fair Isaac Corporation (FICO) is a leading data analytics company focused on helping businesses make data-driven decisions. It is most recognized for the FICO Score, a standard measure of consumer credit risk in the United States, but also provides enterprise software for fraud detection, debt collection, and customer management.
Brand Authority Index (BAI): 94/100
Archetype: Challenger
Category: Financial Services/Technology
Last analyzed: April 10, 2026
Founded: 1956
Headquarters: Bozeman, Montana, USA