Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.

Follow Your Heart

What is Follow Your Heart?

Follow Your Heart is a company within the Plant-Based Cheese Alternatives category. Follow Your Heart is a pioneering brand in plant-based food, founded in Southern California in 1970. They offer delicious and ethical vegan alternatives to everyday classics like cheese, mayonnaise, and salad dressings, emphasizing taste, quality, and sustainability.

When was Follow Your Heart founded and where is it based?

Follow Your Heart was founded in 1970 and is headquartered in Southern California.

What does Follow Your Heart offer?

Follow Your Heart's core products are Dairy-free cheese (shreds and slices), vegan mayonnaise (Vegenaise), dairy-free salad dressings (e.g., Ranch)..

How is Follow Your Heart priced?

Follow Your Heart uses Retail pricing per unit.

Who does Follow Your Heart target?

Follow Your Heart serves Consumers seeking plant-based, dairy-free, and vegan food alternatives, including those with dietary restrictions or ethical preferences..

What differentiates Follow Your Heart from competitors?

Follow Your Heart A pioneering brand since 1970 in plant-based foods, emphasizing taste ('taste good and do good'), quality, and sustainability (solar-powered manufacturing facility). Offers 'better everyday classics' in dairy-free and vegan formats.

Official website: https://followyourheart.com/

Last analyzed: August 23, 2026

About this profile

This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.

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