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Overview

Tagline Brand's website · 2026-10-04

World's No. 1 brand in green tea, commitment to authentic Japanese tea culture, sustainable practices rooted in respect for nature, and innovation with integrity in tea harvesting.

Description Brand's website · 2026-10-04

ITO EN is the world’s No. 1 brand in all things green tea. As a health and wellness company, we help our customers live healthier, happier lives.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Japanese green tea
  • unsweetened bottled teas (Oi Ocha)
  • matcha powder
  • hojicha tea bags
  • organic teas (Teas' Tea).

Pricing Brand's website · 2026-10-04

E-commerce (direct-to-consumer) and retail distribution through partners (e.g., Amazon, physical stores).

Audience

Target industry Brand's website · 2026-10-04

Consumers seeking authentic Japanese tea culture, health-conscious individuals, and those looking for unsweetened beverage options.

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Page last updated 2026-10-17.