Kantar-millward-brown
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Overview
Tagline Brand's website · 2026-10-04
Leverages 6.5 billion consumer data points and insights from 4.3 million consumers across 21,000 brands in 54 markets, offering the world's largest and most extensive brand equity study, combined with agile research products, powerful analytics, and deep brand-building expertise.
Description Brand's website · 2026-10-04
Kantar (formerly Kantar Millward Brown) is a leading data, insights, and consulting company that helps clients understand consumers, measure brand value, optimize creative effectiveness, and drive brand growth through extensive consumer data analysis and market research platforms.
Offerings
Core capabilities Brand's website · 2026-10-04
- Kantar BrandZ (global brand equity study and valuation)
- Creative Effectiveness (ad development and ROI measurement)
- Blueprint for Brand Growth (brand strategy)
- Kantar Marketplace (agile market research platform).
Pricing Brand's website · 2026-10-04
Not specified in context (likely a combination of subscription for platforms and project-based for consulting/research services).
Audience
Target industry Brand's website · 2026-10-04
CMOs, marketing leaders, brand managers, and organizations seeking to understand consumers, improve advertising ROI, and drive brand growth across various industries.
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Claim Kantar-millward-brown — free →Page last updated 2026-10-17.