Kraft (Organic line)
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Overview
Tagline Brand's website · 2026-10-04
Offers the signature Kraft taste and texture in a USDA-certified organic format that is more accessible in mainstream grocery stores than boutique brands.
Description Brand's website · 2026-10-04
Kraft (Organic line) is a premium segment of the Kraft Macaroni & Cheese brand, offering USDA-certified organic pasta and cheese sauce. It was introduced to provide consumers with the traditional Kraft flavor profile while adhering to organic ingredient standards, including the absence of artificial flavors, preservatives, or synthetic dyes.
Offerings
Core capabilities Brand's website · 2026-10-04
- Organic Macaroni & Cheese (White Cheddar
- Original Cheddar)
Pricing Brand's website · 2026-10-04
One-time purchase (Consumer Packaged Goods)
Audience
Target industry Brand's website · 2026-10-04
Health-conscious parents, convenience-seeking families, millennial nostalgia buyers.
Landscape
Competitors Brand's website · 2026-10-04
- Annie's Homegrown (General Mills)
- Goodles
- Horizon Organic
- 365 Whole Foods Market
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Claim Kraft (Organic line) — free →Page last updated 2026-10-17.