Living DNA
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Overview
Tagline Brand's website · 2026-10-04
World-leading DNA tests offering unrivalled ancestry insights with five times more regional detail for African ancestry and eight times more detail for the British Isles than other DNA tests. Emphasizes simplicity, science-backed results, and strong privacy/security protocols, ensuring users control their DNA data and it's never shared without explicit consent.
Description Brand's website · 2026-10-04
Living DNA offers world-leading DNA tests providing highly detailed ancestry insights, particularly for African ancestry and the British Isles, along with personalized wellbeing insights covering nutrition, fitness, and allergies. The company emphasizes scientific accuracy, simplicity of results, and strong privacy protection for user data.
Offerings
Core capabilities Brand's website · 2026-10-04
- DNA tests for ancestry
- ancestry and wellbeing
- and ancestry with Neanderthal reports; free DNA upload service.
Pricing Brand's website · 2026-10-04
Per test kit purchase (ranging from $99 to $169 + shipping); free DNA upload service for existing raw data.
Audience
Target industry Brand's website · 2026-10-04
Individuals interested in personal ancestry, genetic heritage, personalized health insights, fitness and nutrition based on DNA, and understanding their genetic makeup.
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Claim Living DNA — free →Page last updated 2026-10-17.