Matchaful

Tagline Brand's website · 2026-10-04

USDA Certified Organic, sustainable direct-trade sourcing from multi-generational Japanese family farms, 'Farm-to-Whisk' transparency, extensive third-party testing for radiation, heavy metals, and over 700 pesticides, female-founded, and a focus on specific health benefits like L-Theanine for brain function and EGCG for antioxidant power. Cafes offer gluten-free, refined sugar-free, and seed oil-free options.

Description Brand's website · 2026-10-04

Matchaful is a female-founded purveyor of sustainable botanical nutrition, specializing in USDA certified organic, direct-trade Japanese matcha and other premium teas like Houjicha and Sobacha. They also offer matcha ritual tools and healthy, botanical-based food items like granola. Matchaful emphasizes transparency with its "Farm-to-Whisk" sourcing from multi-generational Japanese family farms and extensive third-party testing for purity. The brand aims to nourish mind, body, and spirit, providing products with specific health benefits and operating 'Farm-to-Whisk' cafes in NYC that offer gluten-free, refined sugar-free, and seed oil-free options.

Core capabilities Brand's website · 2026-10-04

• Premium USDA Certified Organic Japanese matcha (Kiwami
• Tsuyuhikari
• Hikari)
• Houjicha roasted green tea
• Sobacha
• matcha ritual tools (whisking bowls
• sets)
• and grain-free activated matcha granola.

Pricing Brand's website · 2026-10-04

Direct-to-consumer online sales with subscription options offering 15% savings and 5% store credit, as well as in-person sales at their 'Farm-to-Whisk' cafes.

Target industry Brand's website · 2026-10-04

Health-conscious consumers seeking high-quality, sustainably sourced, and pure botanical nutrition; individuals interested in mindfulness rituals; customers looking for natural energy and cognitive benefits; and those seeking healthy cafe options in New York City.