NielsenIQ is a global information services company that provides market research and consumer intelligence for the retail and consumer goods industries. It specializes in tracking shopper behavior and retail sales across various channels to help brands and retailers optimize their performance.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Data & Analytics
Part of: Advent International
https://optimly.ai/brand/nielseniq
Last analyzed: April 11, 2026
Founded: 1923 (as part of Nielsen) / 2021 (as independent NIQ)
Headquarters: Chicago, IL