rationale
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Overview
Tagline Brand's website · 2026-10-04
Australian-made, science-led formulations with a philosophy of 'Luminous Skin for Life' based on daily protection and nightly repair. Utilizes key active ingredients like Niacinamide, Retinol, Zinc Oxide (with Zinc Fusion Technology), Hyaluronic Acid, Vitamin C, AHA/BHA, and Ceramides. Offers personalized skincare rituals through a 'Skin Questionnaire' and provides facial treatments.
Description Brand's website · 2026-10-04
RATIONALE is an Australian-made, science-led skincare brand that has been delivering luminous skin for life since 1992. Their formulations are designed to protect skin by day and repair by night, addressing various skin concerns with advanced ingredients.
Offerings
Core capabilities Brand's website · 2026-10-04
- Skincare serums
- cleansers
- crèmes
- SPF products
- hydragels
- eye crèmes
- and masks. Bestsellers include #1 The Strengthening Serum
- #3 The Brilliance Tinted Serum Broad Spectrum SPF50+
- #4 The Nourishing Cleanser
- and #6 The Rejuvenating Night Crème.
Pricing Brand's website · 2026-10-04
Direct-to-consumer sales with individual product pricing, as well as discounted sets and kits. Prices are in USD (e.g., serums from $69.00).
Audience
Target industry Brand's website · 2026-10-04
Consumers seeking high-performance, science-backed skincare solutions for concerns such as hyperpigmentation, fine lines, wrinkles, dryness, dehydration, sensitivity, redness, and congestion, aiming for luminous and healthy skin.
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Claim rationale — free →Page last updated 2026-10-17.