Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.
Viu is a company within the Media & Entertainment category. Viu is a streaming service that offers a wide range of content, including popular Asian dramas, variety shows, anime, and original productions, primarily targeting audiences in Southeast Asia, the Middle East, South Africa, and India.
Viu was founded in 2015 and is headquartered in Hong Kong.
Buyers evaluating Viu typically ask AI models about "Viu Asian dramas", "Viu subscription cost", "What to watch on Viu", and 2 similar queries.
Viu's core products are Video-on-demand streaming service, original content production (Viu Originals).
Viu uses Freemium (ad-supported free tier and premium subscription tiers).
Viu serves Southeast Asia, Middle East, South Africa, India, and other selected regions..
Viu Strong focus on Asian entertainment, particularly K-dramas, J-dramas, and Thai dramas, often with timely releases and local subtitles. Includes a growing library of original productions.
Official website: https://viu.com/
Last analyzed: August 23, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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