AI Query Planner

This tool works backwards from how you're used to thinking about marketing.

Traditional marketing starts with demand: what are people searching for, and how do I show up? That made sense when Google was the front door. But AI models don't work like search engines. They don't match keywords. They answer questions based on what they believe to be true about your market.

Think of it this way: every AI model carries around a mental map of your category — a set of beliefs about which companies exist, what they do, who they compete with, and what matters to buyers in that space. When a buyer asks ChatGPT or Perplexity a question about your market, the model consults that internal map to build its answer. If your brand isn't on the map, or is in the wrong place, no amount of great content will get you cited.

So the right starting point isn't "what are buyers asking?" It's "what does the AI believe about us?"

That's what this tool helps you figure out. The query map we generate isn't a traffic forecast or a keyword list. It's a set of diagnostic questions — the specific queries where the model's understanding of your brand gets tested. For each one, you'll see what kind of content earns the citation, and whether your competitors are likely already there.

Use it to find the gaps between what the model believes and what's actually true about your brand. Those gaps are where you focus.