Scout — Private Beta
Your brand has an AI reputation. Scout lets you manage it.
Scout is an AI-native brand intelligence agent. Claim your brand, see how AI models describe you across ChatGPT, Claude, Gemini, and Perplexity — and get the tools to fix what they get wrong.
This isn't SEO for AI. SEO optimizes what AI finds. Optimly fixes what AI believes.
A vibe check isn't measurement.
Without Scout
- Different answer every time you ask
- No score, no benchmark, no trend
- Pulls from whatever AI scraped months ago
- Good enough for a vibe — not for a strategy
With Scout (requires claimed brand)
- BAI score — consistent, comparable, trackable
- Full buyer narrative — see exactly what AI tells your customers
- Buyer simulation — test what AI recommends when buyers ask
- Prioritized action plan — know what to fix first
Why Claim?
Scout gets smarter when you claim your brand.
Unclaimed Brand (Estimated)
Based on what AI models believe. No ground truth to measure against.
Claimed with BrandVault (Verified)
Calibrated against your actual positioning. Every score is now directional.
You can only measure if AI gets you right when you've defined what 'right' is.
Fix Cards trace what AI gets wrong to its source. No ground truth = no Fix Cards.
Know if AI is drifting toward or away from your real positioning.
Already using Scout? Claiming takes 5 minutes and makes every query sharper.
Try These in Claude
With and without Scout.
Head-to-head comparison
"How does Retool compare to Appsmith for internal tool building?"
> compare_brands Retool vs Appsmith
Brand BAI Archetype Pull-Through
Retool 43 Phantom 28%
Appsmith 67 Challenger 61%
⚠ Retool miscategorized by 3 of 5 models
⚠ Appsmith owns 'open-source internal tools' in 4 of 5 models
→ Retool's AI reputation trails its market position.
Buyer simulation
"A VP of Marketing asks AI to recommend a brand monitoring platform."
> buyer_simulation 'brand monitoring for enterprise'
AI recommends:
1. Brandwatch — mentioned by 5/5 models
2. Sprinklr — mentioned by 4/5 models
3. Meltwater — mentioned by 3/5 models
⚠ Your brand: not mentioned by any model
⚠ Category 'brand monitoring' dominated by legacy players
→ Claim your brand to define your category position.
Prioritized action plan
"What should Retool fix first in its AI reputation?"
> brand_action_plan Retool
🔴 Fix category classification (3 models wrong)
🟡 Update product description — AI uses 2023 copy
🟡 Add competitor differentiation signals
🟢 Claim brand profile to unlock tracking
→ Estimated impact: +18 BAI points in 60 days
Scout shows you the snapshot. Signal watches it for you.
Scout gives you a point-in-time picture. But AI models update, competitors optimize, and your positioning drifts. Signal ($199/mo) adds continuous monitoring, drift alerts, and competitive tracking — all accessible inside Claude.
Keep your BrandVault current as your brand evolves
Get alerts when your AI narrative drifts
Know when competitors make moves
Track your BAI score over time
Scout
Free
See how AI represents your brand
Signal
$199/mo
Monitor and get alerts
Scout Pro
$799/mo
Full diagnostics and action plans
Every tier starts with claiming your brand.
Your BrandVault is the foundation. It's your positioning, structured so AI can process it, and it's what turns Scout from a lookup tool into a brand management system. Free to set up. Takes 5 minutes.