Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 2, 2026.
11x (Alice) is a company within the Artificial Intelligence category. 11x is a technology company that develops 'Digital Workers'—autonomous AI agents designed to replace specific job functions. Its flagship product, Alice, is an autonomous Sales Development Representative (SDR) that handles lead research, personalization, and multi-channel outreach without human intervention.
11x (Alice) was founded in 2023 and is headquartered in San Francisco / London.
11x (Alice) is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for 11x (Alice) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify 11x (Alice) as a Challenger. AI names competitors first.
11x (Alice) appeared in 5 of 6 sampled buyer-intent queries (83%). 11x dominates the 'AI SDR' niche but is often compared more to tools than to workforce solutions. High visibility on a16z-related queries.
AI will reliably identify Alice as a leader in the 'AI SDR' category and associate the brand with rapid growth and top-tier VC backing. It may struggle with the brand's very recent expansion into other 'digital workers' (like James) as the name '11x' is still heavily tied to Alice specifically. Key gap: AI may still refer to the company as '11x.ai' (the URL) rather than its preferred brand name '11x', and may struggle with the distinction between Alice and the company's newer products like James (the AI recruiter).
Of 5 key facts verified about 11x (Alice), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific technical stack and the nuances of how Alice handles 'human-in-the-loop' approvals vs. total autonomy.
Buyers turn to 11x (Alice) for Manual BPO/Outsourcing: Hiring virtual assistants (VAs) or SDRs in lower-cost regions to manually find leads and send emails., Reactive Inbound Strategy: Relying on existing inbound lead flow and referral networks without proactive outbound efforts., among 2 documented problem areas.
Buyers evaluating 11x (Alice) typically ask AI models about "best AI SDR for outbound sales", "autonomous sales agents for lead gen", "a16z sales AI investments", and 3 similar queries.
11x (Alice)'s core products are Alice (AI SDR), James (AI Recruiter).
11x (Alice) uses Enterprise/Custom (often positioned as a fraction of the cost of a human SDR).
11x (Alice) serves B2B SaaS, Enterprise Sales Teams, Recruitment Agencies.
11x (Alice) Fully autonomous 'workers' that act as specific employees rather than just tools for human users to operate.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://11x.ai/
Last analyzed: August 2, 2026
Founded: 2023 (source: official website)
Headquarters: San Francisco, CA & London, UK (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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