1&1 Drillisch (1&1 AG)
1&1 Drillisch (now 1&1 AG) is a major German telecommunications provider and network operator. It operates as a subsidiary of United Internet and provides mobile telephony and broadband services through a wide array of sub-brands and its own 5G network infrastructure.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Telecommunications
Part of: United Internet
https://optimly.ai/brand/1and1-drillisch
Last analyzed: April 10, 2026
Verified from 1&1 Drillisch (1&1 AG) website
Founded: 1997 (Drillisch) / 2017 (Merger)
Headquarters: Montabaur, Germany
Buyer Intent Signals for 1&1 Drillisch (1&1 AG)
Problems this brand solves
- Status Quo/Legacy Connectivity: Utilizing existing legacy landline or basic DSL connections without upgrading to modern fiber or 5G bundles.
Buyers search for
- cheapest 5G plans Germany
- best mobile network providers Germany
- Drillisch AG corporate services
- German MVNO with 5G rollout
- Direct MNO Subscription: Purchasing mobile or internet service from established Tier-1 network operators like Deutsche Telekom or Vodafone.
- Discount MVNOs: Using smaller, no-frills discount providers that rent network space (e.g., Aldi Talk, Freenet).
Buyers compare
- 1&1 vs Vodafone Germany comparison