2nd STREET
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Overview
Tagline Brand's website · 2026-11-07
Japanese reuse retailer offering secondhand fashion, lifestyle goods, hobby products and related buyback services.
Description Brand's website · 2026-11-07
2nd STREET is a reuse shop and online store where customers can buy and sell pre-owned clothing, bags, shoes, accessories, lifestyle goods, hobby products and more. It operates physical stores, online shopping and multiple buyback channels.
Identity
Mission Brand's website · 2026-11-07
To make a lifestyle where not throwing things away is the norm, while promoting reuse and a circular society.
Website Brand's website · 2026-11-07
https://2ndstreet.jp
Voice & tone Brand's website · 2026-11-07
Educational, approachable, playful and sustainability-focused.
Founded Brand's website · 2026-11-07
1996 (first 2nd STREET store opened)
Offerings
Problem solved Brand's website · 2026-11-07
Helps people find affordable pre-owned goods and give unwanted items a second life instead of discarding them.
Core capabilities Brand's website · 2026-11-07
- Secondhand retail
- Online store and product search
- In-store buyback
- 宅配 buyback (shipping-based buyback)
- Visit buyback
- Brand-focused visit buyback
- Physical store discovery
- Reuse education and sustainability initiatives
Products / SKUs Brand's website · 2026-11-07
- Pre-owned men's and women's clothing
- Bags and shoes
- Accessories and fashion goods
- Kids' goods
- Hobby products including figures, plastic models, games, toys and goods
- Online store
- In-store buyback
- Shipping-based buyback
Audience
Target industry Brand's website · 2026-11-07
Secondhand retail, fashion resale and circular economy
Customer base Brand's website · 2026-11-07
Consumers buying and selling pre-owned clothing, fashion items, lifestyle goods and hobby products; the brand also serves business partners through corporate inquiries and collaborations.
Ideal customer profile Brand's website · 2026-11-07
Individuals seeking affordable or distinctive secondhand fashion and lifestyle goods, and people looking to sell or reuse unwanted items through stores or online services.
Use cases Brand's website · 2026-11-07
- Buy secondhand clothing, bags, shoes, accessories and lifestyle goods
- Shop online for items sourced from stores nationwide
- Sell unwanted goods through in-store buyback
- Request shipping-based buyback from home
- Request a visit-based buyback service
- Find nearby reuse shops and specialized stores
- Buy and sell hobby items such as figures, models, games and toys
- Participate in reuse and sustainability initiatives
Customer outcomes Brand's website · 2026-11-07
- Access to a broad selection of pre-owned fashion, lifestyle and hobby products
- Convenient ways to sell unwanted goods in stores, online or from home
- Opportunity to extend product life through reuse
- Potential reduction of clothing waste and associated CO2 emissions
- Ability to find distinctive, affordable or vintage items
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Claim 2nd STREET — free →Page last updated 2026-11-07.