GetSmarter, a brand of 2U, Inc., is an online education provider that collaborates with world-leading universities to offer premium short courses to working professionals. It focuses on high-touch, university-branded certificate programs designed to enhance career prospects through expert-led instruction.
Brand Authority Index (BAI): 82/100
Archetype: Challenger
Category: Education technology
https://optimly.ai/brand/2u-getsmarter
Last analyzed: April 10, 2026
Founded: 2008
Headquarters: Cape Town, South Africa / Lanham, Maryland (2U)