AAT Kings US

Tagline Brand's website · 2026-11-08

AAT Kings is a coach tour operator offering guided holidays and day tours across Australia and New Zealand.

Description Brand's website · 2026-11-08

AAT Kings has operated for over 100 years and holds the first coach touring licenses issued in Australia. It offers guided holidays, day tours, cultural experiences, destination management and group and charter services across Australia and New Zealand.

Mission Brand's website · 2026-11-08

To provide confident, service-led travel experiences while supporting local communities, First Nations culture, responsible consumption, wildlife welfare and climate action.

Website Brand's website · 2026-11-08

https://aatkings.com

Voice & tone Brand's website · 2026-11-08

Inspirational, informative, confident and service-oriented.

Founded Brand's website · 2026-11-08

Operating for over 100 years; the company history page includes milestones from the 1920s–1930s onward.

Parent ownership Brand's website · 2026-11-08

AAT Kings is part of The Travel Corporation (TTC), described as the world's leading travel company and a group with 17 sister brands.

Problem solved Brand's website · 2026-11-08

Simplifies planning and experiencing Australia and New Zealand through guided coach tours, day trips, cultural experiences and destination management services.

Core capabilities Brand's website · 2026-11-08

• Guided coach tours
• Day tours and short breaks
• Australia and New Zealand destination experiences
• First Nations and Aboriginal cultural experiences
• Group and charter travel
• Destination management services
• Sustainable and responsible travel initiatives
• Tour booking and trip comparison

Products / SKUs Brand's website · 2026-11-08

• Guided holidays
• Day tours
• Short breaks
• First Nations cultural experiences
• Groups and charters
• Destination management services
• Australia and New Zealand tours

Pricing Brand's website · 2026-11-08

Tour pricing is displayed per person, with examples ranging from $279 per person for a one-day tour to $6,048 per person for a 17-day guided holiday. Selected tours may be offered with promotional discounts.

Target industry Brand's website · 2026-11-08

Travel and tourism

Customer base Brand's website · 2026-11-08

More than 250,000 passengers experience an AAT Kings tour every year. Customers include travelers taking guided holidays, day tours, cultural experiences, group trips and charter travel.

Ideal customer profile Brand's website · 2026-11-08

Travelers seeking guided coach tours, day trips and immersive cultural or nature experiences in Australia and New Zealand, as well as groups and organizations needing charter or destination management services.

Use cases Brand's website · 2026-11-08

• Planning multi-day guided holidays in Australia or New Zealand
• Booking one-day sightseeing and national park tours
• Exploring First Nations and Aboriginal culture
• Taking short breaks in destinations such as Uluru, Tasmania and the Kimberley
• Arranging group travel and coach charters
• Accessing destination management services in Australia and Oceania
• Choosing travel experiences with sustainability and community-support practices

Customer outcomes Brand's website · 2026-11-08

• Experiences across Australia and New Zealand with guided itineraries
• Access to iconic sights, national parks, coastlines, cities and cultural attractions
• Opportunities to engage with First Nations and local communities
• Convenient travel by coach, with selected itineraries including internal flights
• Support for more responsible travel through reduced emissions, reduced single-use plastic and local purchasing
• Greater booking confidence through an established operator with over a century of operating history