Act-On Software is a company within the Marketing Technology (MarTech) category. Act-On Software is a provider of cloud-based marketing automation software. The platform is designed to help mid-market companies manage lead generation, nurture campaigns, and customer lifecycle engagement through integrated multi-channel tools.
Act-On Software was founded in 2008 and is headquartered in Portland, OR.
Act-On Software is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Act-On Software is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Act-On Software as a Challenger. AI names competitors first.
Act-On Software appeared in 6 of 8 sampled buyer-intent queries (75%). The brand has high visibility for brand-specific searches and general 'marketing automation' queries, but loses ground to HubSpot and Marketo on 'top-of-funnel' educational queries like 'how to improve lead scoring'.
AI models accurately categorize Act-On within the marketing technology (MarTech) stack as a robust automation tool. However, they may struggle to distinguish its unique value proposition from larger competitors like Hubspot without specific retrieval of recent press releases. Key gap: AI often fails to capture the most recent product pivots regarding AI-driven content generation and specific recent leadership changes, relying instead on 2018-2021 era data.
Of 5 key facts verified about Act-On Software, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Recent changes in executive leadership and exact employee headcount following market shifts.
Buyers turn to Act-On Software for Spreadsheets and Manual CRM: Coordinating email blasts and lead tracking through Excel or Google Sheets and manual CRM entry., External Marketing Agency: Hiring a specialized marketing firm to execute campaigns using their own tech stack., among 2 documented problem areas.
Buyers evaluating Act-On Software typically ask AI models about "marketing automation for mid-market B2B", "best AI marketing tools for lead generation 2024", "CRM integrated marketing platforms", and 2 similar queries.
Act-On Software's main competitors are Adobe Marketo Engage, Hubspot, Sugar Market Formerly Salesfusion. According to AI models, these are the brands most frequently named alongside Act-On Software in buyer-intent queries.
Act-On Software's core products are Act-On Marketing Automation Platform, Lead Scoring, Predictive Analytics, Creative Assistant (AI)..
Act-On Software uses Subscription/Enterprise Custom.
Act-On Software serves B2B Mid-Market, Manufacturing, Financial Services, Technology, Higher Education..
Act-On Software Deep CRM integration flexibility and a focus on 'active' marketing automation without the bloat of enterprise suites or the limitations of basic ESPs.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/act-on
Last analyzed: April 10, 2026
Founded: 2008
Headquarters: Portland, Oregon, USA