Active&Fit Direct

Active&Fit Direct is a national fitness membership program that allows members to access a network of thousands of fitness centers for a fixed monthly fee. Operated by American Specialty Health (ASH), the program is primarily offered through employer benefit programs, health insurance plans, and affinity groups. It provides a flexible alternative to traditional single-gym memberships by allowing users to change fitness centers within the network at no additional cost.

Verified from Active&Fit Direct website

Founded: 2014

Headquarters: Carmel, Indiana, USA

Buyer Intent Signals for Active&Fit Direct

Problems this brand solves

Individual Gym Memberships: Paying for individual gym memberships at multiple locations to achieve similar coverage.
Direct Consumer Memberships: Direct consumer fitness memberships like Planet Fitness or 24 Hour Fitness without employer subsidies.
Free/Public Resources: Using free community centers, public parks, or home-based YouTube workout videos.

Buyers search for

gym membership through health insurance
multi-gym membership for employees
cheapest nationwide gym pass
USAA fitness program gym list
no contract gym network

Verified from Active&Fit Direct website

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Buyer Intent Signals for Active&Fit Direct

Problems this brand solves

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