Active&Fit Direct is a national fitness membership program that allows members to access a network of thousands of fitness centers for a fixed monthly fee. Operated by American Specialty Health (ASH), the program is primarily offered through employer benefit programs, health insurance plans, and affinity groups. It provides a flexible alternative to traditional single-gym memberships by allowing users to change fitness centers within the network at no additional cost.
Brand Authority Index (BAI): 62/100
Archetype: Challenger
Category: Health & Wellness
Part of: American Specialty Health (ASH)
https://optimly.ai/brand/activeandfit-direct
Last analyzed: April 10, 2026
Founded: 2014
Headquarters: Carmel, Indiana, USA