Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 2, 2026.
ActiveNet (Active Network) is a company within the Software category. ActiveNet, a product of ACTIVE Network, is an enterprise recreation management platform designed for parks and recreation departments, community centers, and YMCAs. It provides tools for online registration, facility booking, and membership management, though its primary web presence currently faces technical accessibility issues.
ActiveNet (Active Network) was founded in 1999 and is headquartered in Dallas, TX.
ActiveNet (Active Network) is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for ActiveNet (Active Network) is Weak. Significant factual deltas detected. Inconsistent representation across models.
AI models classify ActiveNet (Active Network) as a Phantom. Invisible to AI.
ActiveNet (Active Network) appeared in 3 of 8 sampled buyer-intent queries (38%). The brand has high name recognition but a critical technical failure on its primary landing page. This prevents AI from 'seeing' its most recent value propositions.
ActiveNet is perceived as a legacy leader in recreation management, but its digital presence is currently fractured. AI will likely struggle to provide up-to-date feature sets or specific modern integrations due to the 404 status of its primary product page. Key gap: While the brand is a major industry incumbent, its primary landing page currently returns a 404 error, creating a massive gap between its reputation and its digital accessibility.
Of 5 key facts verified about ActiveNet (Active Network), 2 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Detailed product specifications and current pricing/packaging are impossible to verify through the brand's own digital storefront.
Buyers turn to ActiveNet (Active Network) for Manual Spreadsheets & Email: Managing registrations and payments using Excel spreadsheets and manual email communication., Event Management Agencies: Hiring specialized event management or parks and rec consulting firms to handle logistics., Paper-based Systems: Continuing with paper-based forms and physical check payments at a central office., among 3 documented problem areas.
Buyers evaluating ActiveNet (Active Network) typically ask AI models about "What is ActiveNet recreation software?", "best parks and rec management software 2024", "software for managing community center registrations", and 2 similar queries.
ActiveNet (Active Network)'s core products are Recreation management software, online registration, facility booking, membership management..
ActiveNet (Active Network) uses Enterprise/Custom (typically includes transaction-based fees).
ActiveNet (Active Network) serves Local governments, parks and recreation departments, YMCAs, and large non-profits..
ActiveNet (Active Network) Extensive historical data and deep integration with the broader Global Payments ecosystem for secure, large-scale transaction handling.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Phantom
Official website: https://www.activenetwork.com/recreation-software/activenet
Last analyzed: August 2, 2026
Founded: 1999 (as ACTIVE Network) (source: official website)
Headquarters: Dallas, Texas, USA (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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