Aetna is a diversified healthcare benefits company and a subsidiary of CVS Health. It serves approximately 39 million people through a broad range of traditional, voluntary, and consumer-directed health insurance products and related services, including medical, pharmacy, dental, and behavioral health plans. As part of a vertically integrated healthcare model, Aetna leverages CVS Health's retail pharmacy and clinic footprint to deliver care coordination.
Brand Authority Index (BAI): 92/100
Archetype: Incumbent
Category: Insurance