AFFIN Group

Tagline Brand's website · 2026-11-07

AFFIN Group is a Malaysian financial services group comprising commercial and Islamic banking, investment banking, securities, asset management, money broking and insurance businesses.

Description Brand's website · 2026-11-07

AFFIN Group is a financial institution group in Malaysia. Its businesses include AFFIN Bank Berhad, AFFIN Islamic Bank Berhad, AFFIN Hwang Investment Bank Berhad, AFFIN Pheim Asset Management, AFFIN Moneybrokers, Generali Insurance Malaysia and Generali Life Insurance Malaysia.

Mission Brand's website · 2026-11-07

Develop and deliver responsible financial solutions that create value for individuals, businesses, the community and the environment.

Website Brand's website · 2026-11-07

https://affingroup.com

Voice & tone Brand's website · 2026-11-07

Professional, customer-centric, responsible and transparent.

Headquarters Brand's website · 2026-11-07

Menara Affin, Lingkaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Malaysia.

Problem solved Brand's website · 2026-11-07

Provides banking, Islamic finance, investment banking, securities, asset management, money broking and insurance solutions, along with customer support and financial complaint resolution.

Core capabilities Brand's website · 2026-11-07

• Commercial banking through AFFIN Bank Berhad
• Shariah-compliant banking through AFFIN Islamic Bank Berhad
• Investment banking and securities
• Asset management, including conventional, Islamic and unit trust management
• International money broking for foreign exchange and domestic money market transactions
• General insurance
• Life insurance
• Personal and business internet banking

Products / SKUs Brand's website · 2026-11-07

• AFFIN Bank Berhad banking products and services
• AFFIN Islamic Bank Shariah-compliant financial products and services
• AFFIN Hwang investment banking, securities and asset management services
• AFFIN Pheim asset management services
• AFFIN Moneybrokers foreign exchange and domestic money market intermediation
• Generali Insurance Malaysia general insurance protection solutions
• Generali Life Insurance Malaysia life insurance and financial risk management solutions
• AffinAlways personal internet banking

Target industry Brand's website · 2026-11-07

Financial services, including banking, Islamic finance, investment banking, asset management, money broking and insurance.

Customer base Brand's website · 2026-11-07

Individuals, businesses, customers, shareholders, employees, investors, the community and financial institutions.

Ideal customer profile Brand's website · 2026-11-07

Individuals and businesses seeking banking, Islamic finance, investment, asset management or insurance services in Malaysia, as well as financial institutions requiring money broking services.

Use cases Brand's website · 2026-11-07

• Personal banking, deposits, loans, credit cards and debit cards
• Corporate and business banking through AFFINMAX
• Shariah-compliant banking and financing
• Investment banking and securities services
• Conventional, Islamic and unit trust asset management
• Foreign exchange and domestic money market transactions between financial institutions
• General insurance protection
• Life insurance and financial risk management

Customer outcomes Brand's website · 2026-11-07

• Access to commercial and Islamic banking products and services
• Investment, securities and asset management support
• Insurance protection and assistance with managing financial risk
• Access to personal and corporate internet banking
• Support for foreign exchange and domestic money market transactions
• Customer concerns and complaints can be submitted through multiple channels and external redressal avenues
• Responsible financial solutions intended to create value for individuals, businesses, the community and the environment