Affinity Solutions
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Overview
Tagline Brand's website · 2026-10-04
Direct access to deterministic, real-time transaction data from 150M+ credit and debit cards, enabling precise outcome-based measurement and predictive analytics, superior to proxy-based methods.
Description Brand's website · 2026-10-04
Affinity Solutions is a leading consumer purchase insights company that leverages real-time, deterministic transaction data from over 100M+ consumers to predict buying behavior. They enable brands and banks to target smarter, prove marketing impact, continuously optimize campaigns, and stay ahead of consumer trends by providing direct purchase measurement instead of proxy metrics.
Offerings
Core capabilities Brand's website · 2026-10-04
- Real-time deterministic consumer purchase insights
- Marketing Measurement & Optimization
- Consumer Insights Studio (with NRF & Pyxis by Bain & Company)
- Card-linked engagement solutions (e.g.
- RewardIQ).
Pricing Brand's website · 2026-10-04
Likely a subscription-based model or data licensing, given the provision of ongoing insights and a dedicated studio.
Audience
Target industry Brand's website · 2026-10-04
Brands & Media (including agencies & platforms), Retail & QSR, Consulting & Investing, Banks & Financial Services.
Landscape
Competitors Brand's website · 2026-10-04
- Cardlytics
- Numerator
- Circana (IRI / NielsenIQ)
- 84.51°
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Claim Affinity Solutions — free →Page last updated 2026-10-17.