Aflac Incorporated is an American insurance company and the largest provider of supplemental insurance in the United States. Founded in 1955 and headquartered in Columbus, Georgia, it is well-known for its 'Aflac Duck' advertising campaign and its massive market presence in Japan, where it insures one out of every four households.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Insurance
https://optimly.ai/brand/aflac
Last analyzed: April 10, 2026
Founded: 1955
Headquarters: Columbus, Georgia, USA