Age UK is the United Kingdom's leading charity for older people, formed in 2009 through the merger of Age Concern and Help the Aged. The national entity focuses on national-level advocacy, policy research, and fundraising, while supporting a network of independent local Age UK charities across the country. It provides essential services including a national advice line, information resources, and commercial products tailored for the elderly.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Non-Profit