Airam Retail

Tagline Brand's website · 2026-11-08

Finnish family-owned lighting specialist offering lamps, luminaires, smart home solutions and lifestyle products for consumers, retailers and professional customers.

Description Brand's website · 2026-11-08

Airam Retail is the consumer and retail-facing business of Airam Electric Oy Ab. Founded in 1921, Airam provides lighting, smart home products, electrical accessories, decorative lighting, camping and leisure products, vacuum flasks and gift products. Its retail operations and logistics centre are located in Kerava, Finland.

Mission Brand's website · 2026-11-08

To make lighting easy for everyone and show how good lighting can make everyday life easier and a little brighter.

Founders & leadership Brand's website · 2026-11-08

Kari Onniselkä — CEO; Susanna Rantala — Business (Retail) and Marketing Director; Ville Keinänen — Business (Pro) and Technology Director; Ilkka Laijoki — Chief Financial Officer; Pekka Molarius — Supply Chain Director.

Website Brand's website · 2026-11-08

https://airam.fi

Voice & tone Brand's website · 2026-11-08

Helpful, practical, inspirational and focused on making everyday life easier through good lighting.

Founded Brand's website · 2026-11-08

1921

Headquarters Brand's website · 2026-11-08

Kerava, Finland; Airam Electric Oy Ab, Sementtitehtaankatu 6, FI-04260 Kerava.

Parent ownership Brand's website · 2026-11-08

Airam Electric Oy Ab is a Finnish family-owned company.

Problem solved Brand's website · 2026-11-08

Helps consumers and professionals choose and use suitable lighting, smart home solutions and related electrical products for homes, outdoor spaces and professional applications.

Core capabilities Brand's website · 2026-11-08

• Lighting products and lighting guidance
• Smart home lighting and security solutions controlled by phone without a separate hub
• Retail product distribution through hardware stores, builders’ merchants, hypermarkets, specialist retailers and electrical wholesalers
• Professional lighting solutions and project expertise
• Customer service and key account support
• Lighting inspiration, advice, articles and product guidance

Products / SKUs Brand's website · 2026-11-08

• Lamps and LED light sources
• Luminaires and interior lighting
• Decorative lights and seasonal lighting
• Airam SmartHome lighting and security products
• Electrical accessories
• Camping and leisure products
• Vacuum flasks and thermos products
• Gift products

Target industry Brand's website · 2026-11-08

Lighting, electrical products, home improvement and retail.

Customer base Brand's website · 2026-11-08

Consumers, retail customers, retailers and professional customers, including electrical professionals and businesses with lighting projects.

Ideal customer profile Brand's website · 2026-11-08

Finnish and Nordic consumers seeking home, decorative or smart lighting; retail businesses selling lighting and electrical products; and professional customers needing lighting products, expertise or project solutions.

Use cases Brand's website · 2026-11-08

• Home lighting for work, relaxation and everyday activities
• Interior and mood lighting
• Smartphone-controlled smart home lighting and security
• Energy-efficient lighting upgrades using LED and energy class A lamps
• Outdoor, seasonal and decorative lighting
• Camping, leisure and outdoor living
• Professional lighting projects for commercial and industrial applications
• Retail distribution of lighting and electrical products

Customer outcomes Brand's website · 2026-11-08

• Easier selection and use of lighting products
• Improved comfort, atmosphere and visibility at home
• Reduced lighting energy consumption through LEDs and smart usage
• Remote control and monitoring of selected home lighting and security products
• Access to lighting advice, inspiration and technical guidance
• Lighting solutions suited to Nordic conditions