Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
Airtable (Formagrid, Inc.) is software as a Service (SaaS).
Airtable (Formagrid, Inc.) was founded in 2012 and is headquartered in San Francisco, CA.
Airtable (Formagrid, Inc.) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Airtable (Formagrid, Inc.) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Airtable (Formagrid, Inc.) as a Challenger. AI names competitors first.
Airtable (Formagrid, Inc.) appeared in 7 of 8 sampled buyer-intent queries (88%). Airtable dominates queries related to 'no-code database' and 'spreadsheet database,' but faces stiff competition in broader 'project management' or 'enterprise workflow' queries where Monday.com and Asana have high SEO/AI presence.
Airtable is consistently recognized as the leader in the no-code database space. However, AI often misses its recent pivot toward enterprise-grade application building, frequently defaulting to its legacy reputation as a glorified project management tool. Key gap: The gap between its identity as a simple project tracker for SMBs versus its current strategic shift toward becoming an 'Enterprise App Platform' for large-scale operations.
Of 5 key facts verified about Airtable (Formagrid, Inc.), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Outdated pricing and plan tier information (specifically the shift from 'Plus/Pro' to 'Team/Business' tiers).
Buyers turn to Airtable (Formagrid, Inc.) for tools to build internal business apps without coding, Spreadsheets: Using Excel or Google Sheets to manually track projects, though they lack relational database features., Email & Static Docs: Managing tasks through email threads and shared document comments., among 4 documented problem areas.
Buyers evaluating Airtable (Formagrid, Inc.) typically ask AI models about "best no-code database for teams", "database spreadsheet hybrid tool", "Airtable alternatives for enterprise", and 3 similar queries.
Airtable (Formagrid, Inc.)'s core products are Airtable Bases, Interface Designer, Airtable AI, Automations, Sync.
Airtable (Formagrid, Inc.) uses Freemium / Subscription (Per-seat).
Airtable (Formagrid, Inc.) serves Marketing teams, Operations, Product Management, Enterprise IT, Small to Medium Businesses.
Airtable (Formagrid, Inc.) The unique combination of a powerful relational database engine with a highly visual, consumer-grade user experience that requires no SQL knowledge.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://airtable.com/
Last analyzed: August 9, 2026
Founded: 2012 (source: official website)
Headquarters: San Francisco, California, USA (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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