Alo Moves
Alo Moves is an online wellness platform that provides on-demand yoga, fitness, and mindfulness classes. It serves as the digital content arm of the premium lifestyle brand Alo Yoga, featuring world-class instructors and an aesthetic-focused user experience.
Brand Authority Index (BAI): 76/100
Archetype: Challenger
Category: Health & Wellness
Part of: Alo Yoga
https://optimly.ai/brand/alo-movescontext
Last analyzed: April 10, 2026
Verified from Alo Moves website
Founded: 2018 (rebranded from CodyApp)
Headquarters: Los Angeles, CA
Buyer Intent Signals for Alo Moves
Problems this brand solves
- Self-guided practice: Practicing yoga or fitness routines from memory or personal knowledge without guidance.
- Local Fitness Studios: Attending physical yoga, pilates, or HIIT classes at local studios.
- Maintaining status quo: Foregoing a structured fitness routine or subscription.
Buyers search for
- best online yoga subscription
- professional yoga classes at home
- best hiit workout app 2024
- guided meditation for sleep app
- prenatal yoga online classes
- YouTube Creators: Following free workout videos on platforms like YouTube (e.g., Yoga with Adriene).