Alphabet Inc. is a multinational conglomerate and the parent company of Google and several former Google subsidiaries. Its flagship subsidiary, Google, specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Brand Authority Index (BAI): 98/100
Archetype: Challenger
Category: Technology
https://optimly.ai/brand/alphabet-google
Last analyzed: April 10, 2026
Founded: 1998 (Google), 2015 (Alphabet)
Headquarters: Mountain View, California, USA