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Overview

Tagline Brand's website · 2026-11-07

Amar Bank is an Indonesian digital bank offering savings, deposits, loans, and financial solutions for individuals and UMKM.

Description Brand's website · 2026-11-07

PT Bank Amar Indonesia Tbk is a digital bank born digitally that provides financial products including savings, deposits, loans, and solutions for individuals and UMKM.

Identity

Mission Brand's website · 2026-11-07

Memberdayakan individu dan UMKM yang unbanked dan underbanked melalui kesehatan keuangan dan inklusi yang benar-benar berdampak.

Website Brand's website · 2026-11-07

https://amarbank.co.id

Voice & tone Brand's website · 2026-11-07

Friendly, accessible, informal, and encouraging, using approachable Indonesian language.

Headquarters Brand's website · 2026-11-07

RDTX Square Lt. 11, Jl. Prof. DR. Satrio No. 164, RT.4/RW.4, Karet Semanggi, Setiabudi, Kota Jakarta Selatan 12930, Indonesia

Offerings

Problem solved Brand's website · 2026-11-07

Amar Bank addresses limited access to financial services, financial management needs, savings consistency, investment needs, and borrowing needs for individuals and UMKM, including unbanked and underbanked communities.

Core capabilities Brand's website · 2026-11-07

  • Digital banking
  • Savings and financial management
  • AI-supported savings and deposits
  • Time deposits
  • Personal lending
  • Financial inclusion for unbanked and underbanked individuals and UMKM
  • Mobile banking through the Amar Bank app

Products / SKUs Brand's website · 2026-11-07

  • Amar Bank digital banking app
  • Celengan savings
  • Deposito
  • BRANKAS
  • Pinjaman
  • Tunaiku
  • Amar Bank Bisnis

Pricing Brand's website · 2026-11-07

The website states that Celengan offers 5.5% annual interest and Deposito offers competitive interest of up to 9% per year; terms and conditions apply.

Audience

Target industry Brand's website · 2026-11-07

Banking and financial services

Customer base Brand's website · 2026-11-07

Individuals and UMKM, particularly unbanked and underbanked communities.

Ideal customer profile Brand's website · 2026-11-07

Individuals and UMKM seeking accessible digital banking, savings, deposits, loans, and financial management services.

Use cases Brand's website · 2026-11-07

  • Saving money with flexible daily-interest savings
  • Building consistent saving habits
  • Managing and protecting savings with BRANKAS
  • Investing through time deposits
  • Borrowing for personal needs with manageable installments
  • Accessing digital banking services without traditional banking access
  • Managing financial needs for UMKM

Customer outcomes Brand's website · 2026-11-07

  • Improved financial health and inclusion
  • More consistent saving
  • Access to savings and investment products
  • Access to loans for personal needs
  • Financial needs fulfilled through digital banking
  • Greater access to financial services for unbanked and underbanked individuals and UMKM

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Page last updated 2026-11-07.