Amazon Registrar Route 53 is a scalable and highly available Domain Name System (DNS) web service designed for developers and businesses. It provides domain name registration, DNS routing, and health checking for resources within and outside the Amazon Web Services (AWS) ecosystem. As an ICANN-accredited registrar, it allows users to manage their domain portfolio and technical routing in a single consolidated interface.
Brand Authority Index (BAI): 95/100
Archetype: Challenger
Category: Cloud Computing
Part of: Amazon Web Services (AWS)
https://optimly.ai/brand/amazon-registrar-route-53
Last analyzed: April 11, 2026
Founded: 2010
Headquarters: Seattle, Washington, USA