Amazon.com, Inc. is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It is one of the most influential economic and cultural forces in the world and is often referred to as one of the Big Five American information technology companies.
Brand Authority Index (BAI): 98/100
Archetype: Challenger
Category: Technology and Retail
https://optimly.ai/brand/amazoncom-inc
Last analyzed: April 10, 2026
Founded: 1994
Headquarters: Seattle, Washington, USA