America First Credit Union
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Overview
Tagline Brand's website · 2026-11-07
America First Credit Union is a member-focused credit union providing deposit accounts, loans, payment services, business banking, financial education, and community programs.
Description Brand's website · 2026-11-07
America First Credit Union is a federally chartered credit union founded in 1939 in Salt Lake City, Utah. It serves members through full-service branches and digital banking, offering consumer and business financial products, financial education, and community support programs.
Identity
Mission Brand's website · 2026-11-07
America First says its chief concern is the financial well-being of members. It strives to provide superior products and services, strengthen the communities it serves, help members reach their financial goals, and support their families' financial security.
Founders & leadership Brand's website · 2026-11-07
The board of directors is elected by the membership, consists of a diverse group of individuals, and serves three-year terms. The credit union's historical Presidents/CEOs include R.D. (Ray) Hagen, James (Jim) Dawson, Olin (Rick) Craig, and John B. Lund.
Website Brand's website · 2026-11-07
https://americafirst.com
Voice & tone Brand's website · 2026-11-07
Member-focused, community-oriented, supportive, educational, and approachable.
Founded Brand's website · 2026-11-07
March 16, 1939
Offerings
Problem solved Brand's website · 2026-11-07
Helps individuals, families, and businesses manage money, save, borrow, make payments, access financial education, and pursue financial goals through credit union products and services.
Core capabilities Brand's website · 2026-11-07
- Consumer deposit and checking account services
- Certificate accounts and savings products
- Auto, home equity, mortgage, and other consumer lending
- Online banking and financial services
- Business banking, SBA lending, and business health savings accounts
- Branch-based member service across multiple states
- Financial literacy education and community presentations
- Charitable and community support programs
Products / SKUs Brand's website · 2026-11-07
- Checking accounts, including Premium Checking
- Savings accounts
- Certificate accounts
- Auto loans
- Home equity lines of credit
- Mortgage loans
- Other consumer loans
- Visa and debit card services
Pricing Brand's website · 2026-11-07
The website advertises certificate accounts earning up to 4.60% APY for a limited time, an introductory HELOC rate as low as 3.74% APR for the first six months, Utah auto loans as low as 5.24% APR for a five-year fixed term, and 30-year fixed home loans as low as 6.875% with 6.984% APR.
Audience
Target industry Brand's website · 2026-11-07
Financial services, specifically consumer and business credit union banking.
Customer base Brand's website · 2026-11-07
America First reports serving over 736,000 members through 113 full-service branches. Its service area includes Utah, Nevada, Arizona, Idaho, and New Mexico, and its offerings address consumers, families, businesses, educators, and communities.
Ideal customer profile Brand's website · 2026-11-07
Individuals and families seeking member-oriented checking, savings, lending, payment, and financial education services, plus businesses seeking commercial lending, SBA financing, and employee health savings account options.
Use cases Brand's website · 2026-11-07
- Opening and managing checking, savings, and certificate accounts
- Applying for auto, home equity, mortgage, and other loans
- Managing finances through online banking and bill pay
- Accessing Visa and debit card services
- Finding in-person branch support
- Obtaining SBA or commercial financing for a business
- Providing employees with Health Savings Account options
- Teaching children, students, and adults financial literacy
Customer outcomes Brand's website · 2026-11-07
- Improved financial well-being and security
- Progress toward personal financial goals
- Access to low-rate financing options
- Ability to save and manage money through deposit products
- Improved financial literacy and money-management skills
- Convenient access to branch and online services
- Support for business funding and employee health savings
- Stronger communities through charitable and educational initiatives
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Claim America First Credit Union — free →Page last updated 2026-11-07.