AMP

Tagline Brand's website · 2026-11-06

AMP is an Australian wealth partner providing banking, superannuation, retirement and investment solutions.

Description Brand's website · 2026-11-06

AMP provides banking, superannuation, retirement and investment solutions in Australia and New Zealand. Its offerings include personal and business banking, home loans, superannuation, retirement guidance, investments and advice.

Mission Brand's website · 2026-11-06

To help realise the potential within all Australians and empower people to create a financial future that fits their dreams and goals.

Founders & leadership Brand's website · 2026-11-06

AMP Limited is led by Managing Director and Chief Executive Officer Blair Vernon. Mike Hirst is Chair and Independent Non-Executive Director. Other listed board members are Kathleen Bailey-Lord, Andrew Best, Rahoul Chowdry, Anna Leibel, Michael Sammells and Linda Elkins. Key superannuation leadership includes Melinda Howes, Group Executive, Superannuation and Investments; Anna Shelley, Chief Investment Officer and Executive Director; and Edwina Maloney, Group Executive, Platforms.

Website Brand's website · 2026-11-06

https://amp.com.au

Voice & tone Brand's website · 2026-11-06

Optimistic, empowering, accessible and customer-focused, with an emphasis on helping people shape their financial future on their own terms.

Founded Brand's website · 2026-11-06

1849

Problem solved Brand's website · 2026-11-06

Helps Australians manage everyday money, grow wealth, prepare for retirement, access banking and home lending, and make informed financial decisions across different life stages.

Core capabilities Brand's website · 2026-11-06

• Personal banking and everyday money management
• Business banking for sole traders and small businesses
• Superannuation and retirement solutions
• Investment products and managed funds
• Home loans and property finance
• Financial guidance, education and insights
• Digital banking with fraud and security protections
• Payments through the New Payments Platform and PayID

Products / SKUs Brand's website · 2026-11-06

• AMP Bank GO Everyday Account
• AMP Bank GO Everyday Business Account
• AMP Super / SignatureSuper
• AMP MySuper Lifestages investment options
• AMP Retirement solutions
• Home loans, including Equity Flex Loan
• MyNorth Index investment funds
• North Professional investment products

Target industry Brand's website · 2026-11-06

Financial services, including banking, superannuation, retirement, investments and home lending.

Customer base Brand's website · 2026-11-06

Over one million customers in Australia and New Zealand, including personal banking customers, business customers, superannuation members, retirees, investors, advisers and their clients.

Ideal customer profile Brand's website · 2026-11-06

Australians seeking banking, wealth-building, superannuation, retirement, investment or home-loan solutions, including everyday consumers, sole traders, small businesses, super members, retirees and financial advisers.

Use cases Brand's website · 2026-11-06

• Managing everyday personal finances
• Managing small-business and sole-trader finances
• Saving and separating money into goals
• Sending and receiving near-real-time payments
• Growing wealth through investments
• Managing superannuation and retirement savings
• Planning for and transitioning into retirement
• Accessing home loans and property finance

Customer outcomes Brand's website · 2026-11-06

• Greater confidence in managing money and planning for the future
• Tools and support to grow wealth on customers' own terms
• Access to banking, superannuation and retirement solutions
• More convenient digital banking and payments
• Support for more comfortable and confident retirement outcomes
• Access to financial guidance, insights and simple advice