Anastasia Beverly Hills is an American cosmetics company best known for its eyebrow products and for introducing the 'Golden Ratio' brow shaping method. Founded by Romanian-born Anastasia Soare, the brand evolved from a flagship salon in Beverly Hills to a global prestige beauty powerhouse. It is a dominant force in the professional artistry and consumer makeup markets, particularly noted for its high-pigmentation palettes and brow grooming tools.
Brand Authority Index (BAI): 88/100
Archetype: Incumbent
Category: Beauty & Personal Care