Anthem is a major health insurance brand and the primary commercial entity of Elevance Health, Inc. It operates as an independent licensee of the Blue Cross and Blue Shield Association in 14 U.S. states, providing medical, dental, vision, and pharmacy benefits to millions of members. The brand is a core component of one of the largest health insurance providers in the United States.
Brand Authority Index (BAI): 92/100
Archetype: Incumbent
Category: Healthcare