Apple Notes is a first-party note-taking application included with Apple's operating systems. It allows users to create text notes, draw with Apple Pencil, scan documents, and sync content across devices via iCloud. Originally a simple text-entry tool, it has evolved into a feature-rich workspace supporting collaboration and rich media.
Brand Authority Index (BAI): 95/100
Archetype: Challenger
Category: Software/Productivity
Part of: Apple Inc.
https://optimly.ai/brand/apple-notes
Last analyzed: April 11, 2026
Founded: 2007
Headquarters: Cupertino, California, USA