Safari is a graphical web browser developed by Apple. It is the default browser on Apple devices, including macOS, iOS, and iPadOS, and is known for its deep integration with Apple hardware and high energy efficiency.
Brand Authority Index (BAI): 95/100
Archetype: Challenger
Category: Software
Part of: Apple Inc.
https://optimly.ai/brand/apple-safari
Last analyzed: April 11, 2026
Founded: 2003
Headquarters: Cupertino, CA