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Overview

Tagline Brand's website · 2026-10-04

AppsFlyer distinguishes itself through its massive global scale, independent status as a non-media-buying entity, and its recent pivot to becoming an 'AI-ready' cross-platform data foundation beyond just mobile.

Description Brand's website · 2026-10-04

AppsFlyer is a comprehensive marketing measurement and data analytics platform known as 'The Modern Marketing Cloud.' It provides measurement foundation for AI-ready data infrastructure across mobile, web, CTV, PC, and consoles, helping brands feed growth signals into their AI models. The platform is used by 15,000 brands to manage attribution, marketing analytics, and data privacy.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Mobile Attribution
  • Marketing Analytics
  • Fraud Prevention
  • Data Clean Room
  • CTV & Cross-platform Measurement.

Pricing Brand's website · 2026-10-04

Enterprise/Custom (often usage-based with a freemium 'Zero' tier for startups)

Audience

Target industry Brand's website · 2026-10-04

Enterprise brands, Mobile App Developers, Performance Marketers, Fintech, Gaming, eCommerce.

Landscape

Competitors Brand's website · 2026-10-04

  • Adjust (a division of AppLovin)
  • Branch
  • Singular
  • Kochava

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Page last updated 2026-10-04.