Asda is a major British supermarket chain headquartered in Leeds, West Yorkshire. Founded in 1949, it expanded significantly in the late 20th century to become one of the 'Big Four' UK grocers, specializing in large-format superstores that offer groceries, apparel (George), and general merchandise at low price points.
Brand Authority Index (BAI): 88/100
Archetype: Incumbent
Category: Retail